Bestseller: "Imagine a System" Sweatshirt
When we launched BCBStyle.com in late 2020, things took off for us with the Imagine sweatshirt. We are so honored to celebrate Black women with these words. Make sure you check out the new Imagine crop sweatshirt and pastel colored tees!
THE BIRTH OF THE BCB TEE
Beyond Classically Beautiful began in 2015 as a photo series that celebrated Black women after the New York Times published an article calling actress Viola Davis "less classically beautiful." The series, that featured this tee in white and black quickly became an acclaimed viral sensation. To date, we've been featured on ELLE.com, Essence.com, BET.com, FOX Philly, and several other major media outlets.
Our goal is to continue to inspire, and uplift Black women through beauty and style. We also aim to break down society’s narrow standards of beauty as a way to establish real beauty ideals.
